Your Launch Deserves a Real Demo Video, Not a Screen Recording With Captions

Most product launches skip the demo video entirely, and the ones that don't ship one usually reach for the fastest option: a raw screen recording, maybe some auto-generated captions, posted as-is. It's better than nothing, but it reads exactly like what it is — unscripted, un-narrated, and easy to scroll past. A launch post with a genuinely produced video — a clear voiceover, callouts that land on the actual feature being shown, footage that's paced like something a person planned rather than something a person clicked through — gets watched instead of skipped. Most teams don't make one because it's genuinely a different skill set than building the product, and hiring a video editor per launch doesn't scale.

We build these videos for other founders and product teams. Two different production paths, depending on what you're launching.

When you have a real, running product: a driven walkthrough with narration

If your app is live, we don't ask you to record it yourself. We read your actual documentation — specs, PRDs, whatever describes the workflow — and turn that into a demo script: which screen to show first, what to click, what callout explains the moment. Then we drive a real browser through your live app, in order, capturing the flow with on-screen callouts injected at the right moments — a feature label, a step indicator, a short explanation banner that appears exactly when the thing it's describing is on screen. No screenshots stitched together after the fact, no editing a recording to add labels later — the callouts are part of the recording itself, in sync with what's actually happening in the product.

When you need something more cinematic: AI-generated video from a scenario

Not every launch has a UI to drive — sometimes what you need is a short, story-driven video: a scenario, a mood, a start frame and an end frame, built from a written brief rather than a live screen. For that we work from a structured interview — story, audience, tone, pacing, visual style, a shot list — accept reference images if you have brand assets or product shots to anchor the look, and generate the actual footage with production AI video models (Kling by default, with Veo, Grok, Wan, Seedance, and others available depending on the shot), then stitch the generated clips into one finished piece.

Every video gets a real voiceover — in a cloned voice, not a generic TTS read

Both paths end the same way: narration. We use ElevenLabs voice cloning rather than a stock text-to-speech voice, so the narration sounds like an actual person delivering the script — useful if you want your own voice as the throughline across every video you ship (consistency matters more than people expect; a launch video and three follow-up feature videos in four different generic TTS voices read as four different products), or a consistent brand voice if you'd rather it not be yours personally. The clone is built from a few minutes of clean reference audio and reused across every video afterward, so you record once and get a consistent voice on every future launch clip without booking studio time each time.

What you actually get

A finished video — captioned, narrated, paced — ready to post as the hero asset on a launch page, a social post, or a ProductHunt submission. We handle the script, the capture or generation, the narration, and the final cut. You bring the product (or the scenario, if there's no live UI yet) and tell us what matters most to show.

If you've got a launch coming up and the honest plan right now is "we'll screen-record it the night before," get in touch instead. A few days' lead time is usually enough to turn a real product or a written scenario into something worth someone's full attention instead of a scroll-past.